Reserved

RESERVED already has over 500 stores in Central and Eastern Europe. The brand provides effortless, chic and convenient fashion for ladies, men and children. Its designers quickly translate the inspiration and global trends directly from the catwalk into prêt-à-porter collections.

RESERVED is famous for its extraordinary advertising campaigns, with impressive images and top level fashion photography. Each season are employed international models to promote collections – Cara Delevingne, Julia Stegner, Frida Gustavsson and Freja Beha Erichsen are just a few of them. The campaign for the SS 2015 collection has a unique trio, representing three generations of rock and roll top models: Jerry Hall, Lizzy Jagger and Georgia May Jagger. At AW2015 I saw again Georgia May Jagger, presenting an exclusive limited collection made for Reserved by Georgia herself.

The Reserved designers are focused on the fast fashion concept, providing customers of the brand the trendiest clothing items for women, men and children every three weeks. The three different lines are inspired by the latest trends from the catwalks and streets of the world metropolises. Reserved offers various collections in which anybody will find something to perfectly suit their personal style.
The designs of the modern line represent an answer to the needs of the customers who prefer a more formal aspect. The offer is an elegant fashion that reflects and observes the office fashion conventions, but it is superior to the standard office clothing. The classical elegance is combined with the current trends in a subtle way. The fashion touches appear under the form of subtle changes of fonts, fabrics and combinations of new colours.
YFL (Fashion laboratory for youth) Reserved brings to the focus the fashionable individuals. The original and unusual designs inspired by the latest trends give the subject the freedom to create a unique look. This line is focused on daring statements and mixes of styles for those who like to experiment with fashion.
Reserved also provides a range of lingerie and pyjamas, from classical and comfortable cotton to sensual designs created with satin and lace.
Each successful outfit needs matched accessories to be complete. The bags, the hats, the belts and jewellery are designed not only to comply with the latest trends, but also to perfectly compliment the clothing line.
Shoes are a part of Reserved collections. Each season new designs are added in the main lines, sometimes they play an important role in styling. The offer includes both ultra-casual footwear for a sports, casual aspect and elegant styles for ladies who appreciate sophisticated clothing conventions.
The sports outfits currently go through a real rebirth. Be active line from Reserved is not just practice and perfectly adapted to an active lifestyle, but it is also fashionable. What matters here is the choice of fabric and colours, plus the essential factor of comfort.
The Concept limited collection is designed for sophisticated women. The focus is on exclusive designs, characterized by unusual textures and the colours that will get everybody s looks this season.
The Concept line is a limited collection, with a unique design reflected in the surprising cut, unusual textures and the colours that will take everybody’s eyes this season. The fashion of the Concept line is perfect for individual persons.

KIDS lines from Reserved are designed for three age groups: babies (0-2 years), children (2-8 years) and juniors (8-14 years). The emphasis is here on a mixture of comfort and a colourful style and full of fun images which are not boring at all! The children’s lines offer a full variety – from a playful aspect to active city styles.
Opening hours
  • Mo - Su 10:00 - 22:00